Internet-Based Buyer or Seller Pricing Perspective - Essay Example
Internet has changed the business environment from a Market place to a Market space. Online business has much wider scopes than offline businesses because of the wider reach-ability of it. The advent of the Internet has brought about dynamic pricing, which varies from consumer to consumer. In addition, the Internet has created price transparency that allows both buyers and sellers to view all competitive prices. This paper briefly analyses Internet-Based business and pricing of goods from a buyers perspective
Barkley et al (n. d) have mentioned that by decreasing marketing, communication, and information costs and increasing access to lower cost suppliers and services, internet purchasing will help a person to buy goods for cheaper rates compared the supermarket prices (Barkley et al, n.d, p.1). It is a fact that goods purchased through internet are cheaper in price compared to the goods purchased from a dealer or shop.
