Strategic Analysis - Research Paper Example There are risks and advantages, however, to Google’s broad multinational presence related to the external business environment. Google’s target markets are broad due to the complexity of the business model that sustains multiple products and service catering to professional and household consumers. Google operates G-Mail, a webmail service with massive storage capabilities and accessibility to access G-Mail from virtually any mobile device (Google, 2012). Additionally, Google acquired YouTube, the social media service promoting user-generated video content, a service with 800 million different users domestically and internationally. Other products including cloud computing attract professionals in multiple industries while Adwords is targeted to consumers and business professionals alike. Google maintains mass market appeal in operating environments sustaining differing cultural preferences because the products and services the company provides are relevant to sustain the Web-based and software-based needs of diverse markets.
