The Soda Pop Board of America Advertisement - Essay ExampleThis "The Soda Pop Board of America Advertisement" essay outlines the peculiarities of the food ad. This particular advertisement selected also understands that individuals who are attracted to notions of family experience a variety of sociological rituals inside the home. The rituals are “the cultural values of a community that offer predictability, and provide important avenues for expression of identity and culture†(Leeds-Hurwitz 2002:34). This advertisement depicts a mother that is abundantly satisfied with her child, who is pictured to her right with a glowing smile. By using the bottle of soda within the ad along with the notion that cola helps lead to a better life, the advertisers recognize the ritual of dining together with family-oriented buyers and play on these lifestyle elements. Serving food and family time together, as only two examples, are rituals that hailed from this particular time period, such as timing family dinner for service the moment the breadwinner father figure returns.
